All innovations have a starting point and below are a list of some amazing facts about the global car manufacturing giant, Audi. Each of the points outlined answers a question that’s enlightening about 5 little known Audi facts.
The Innovator – Who Invented Audi?
Every story starts with a writer and the Audi innovation of starts with an inventor. This all started from the mind of a German automobile pioneer, who was also an engineer his name was August Horch. Who was born on the 12th of October 1868 in Winningen, Rhenish Prussia. Horch started off as a blacksmith, and then later studied engineering at the Mittweida Technical College. He successfully designed and built his first automobile in 1901 under the brand name Horch. The name Audi came into existence in 1910 after a dispute with other his business partners fully entitled Audi Automobilwerke GmbH. August Horch partook in many other innovations lived to the age of 83 and died on the 3rd of February 1951.
The Brand – What is Audi?
A brand starts with the name, then the logo and lastly a slogan. The Audi name is a Latin translation of the founder’s name Horch. In the German language Horch means “listen” but when translated into Latin it simply means “Audi”. A four-letter-word makes the brand name, and four rings make up the brand logo. Each ring has a significant role in representing a total of four car manufacturing companies that is Audi, Horch, DKW, and Wanderer, which merged to form Auto Union back in 1932. Audi has a German slogan, which is Vorsprung durch Technik translated in English means “Advancement through Technology”.
The Models – How many Audi models are available today?
Presently in 2014 a total of 23 Audi models are in the market today, that’s a total of four main categories. Starting with seven models in the first category of Audi Cars – A1, A3, A4, A5, A6, A7, and A8; five models in the Audi Coupés and SUVs category – TT, R8, Q3, Q5, and Q7; another seven models in the category of Audi Sports – S3, S4, S5, S6, S7, S8 and TTS; and lastly four models in the Audi RS category – RS4, RS5, RS7 and TT RS, brings a total of 23 unique models.
The Uniqueness – What has Audi pioneered in the car industry?
The Audi brand is indeed pioneering a number of innovative steps in the global car industry. Audi was the first to carry out crash test which it started in 1938, today crash tests are carried out all over the world by car manufacturing companies. Also, Audi rally cars were the first to have built-in dual-clutch transmissions as far back as in the early 1980’s.
The Updates – How big is Audi?
The last point of the 5 little known Audi facts is an update of how big the car company has grown over time since its inception in 1901. Audi is one of the top three global car manufacturers, with its headquarters in Ingolstadt, Germany. According to Wikipedia, in 2012 it had successfully manufactured a total of 1,466,059 automobile units from 11 production facilities situated in 9 countries earning in revenue a total of €48.771 billion. Today Audi is owned by the Volkswagen Group, providing a total of 68,804 jobs worldwide.